![]() Here are five ways you can use Google Trends to improve and supplement your current content strategy: 1. ![]() Google Trends is a relatively straightforward tool, but there are many ways to use it for your overall content strategy. 5 Ways to Use Google Trends to Improve Content Strategy We can see a breakdown of how popular each term is in every state. Scroll down for a breakdown of the terms by subregion: Here’s what the data looks like if you compare search terms, like “ps5” vs. To compare two terms, hit the “+ Compare” button beside your original search term. If you decide to use the search bar, simply enter the term you want data on and hit enter. You can also scroll down to see general information about current trends in your country. To start using Google Trends, enter a keyword into the search bar or choose one of the provided examples. Here’s how Google explains it: “Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.” Google Trends measures keyword popularity rather than keyword search volume. ![]() In this article, we’ll cover how to use Google Trends and five practical ways to leverage it for your content strategy: You can then use that information to inform your marketing strategy. It shows users what people are searching for as impacted by time, season, and location. Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data. ![]()
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